Drug Driving: Tinnyvision

Date: November 2014
Agency: Clemenger BBDO, Wellington
Country: New Zealand
Director: Taika Waititi
Executive Creative Director: Philip Andrew
Creative Director: Brigid Alkema
Creative Creative: Erik Hay
Creative: Brigid Alkema
Producer: Matt Noonan
DoP: Darryl Ward
Sound: Marmalade Audio
Group Account Director: Linda Major
Agency Producer: Martin Gray
Editor: Richard Shaw
Account manager: Bethany Omeri

How to get an important message about drug-driving to young stoners who are too baked to, like, pay attention to… wait… what? In this case, lure them in with funny snapchats from some guys getting stoned. Then deliver a shocking twist when the stoners hit a woman on a pedestrian crossing. Nicely done, and nice use of a newish medium.

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