Diabetes Association of Sri Lanka: 1 Every 6 Seconds

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Date: November 2014
Agency: Saatchi & Saatchi – Sri Lanka
Country: Sri Lanka
Executive Creative Director: Carlos Anuncibay
Creative Director: ASANKA ILAMPERUMA
Art Director / Copywriter: Piyumi Wickrama
Copywriter: Anis Mustafa
Photographer: Luxshmanan Nadaraja
Account team: Dionne Weeraratne

The visual pun … something that looks like something else. It’s the quickest way of comparing sugar to cigarettes because, as luck would have it, they’re both brown and white.

Festival Mix Brasil: Everyone is gay

Date: November 2014
Agency: Neogama BBH, São Paulo
Production: Hungry Man Brazil
Country: Brazil
Director: Amnesia
Director: João Caetano Feyer
Executive Creative Director: Alexandre Gama
Creative Director: Márcio Ribas
Art Director: Daniel Chagas Martins
Copywriter: Fabio Mozeli
Art Director: Fabiano Pinel
Producer: Fernanda Costa
Producer: Marina Castilho
Planner: Eduardo Lorenzi
Agency Executive Producer: Mariah Bayeux
Sound Studio: Satélite Áudio
Account Director: Silvia Tommasini
Post production: Efecktor

A textbook example of how to take a truthful insight (everyone does things that some other people consider ‘gay’), turn it into a solid proposition (if everyone’s gay, Festival Mix Brasil is for everyone) and deliver it with simple, joyous confidence.

Hope & Solace: The Cardvertising Project

Date: November 2014
Agency: Dentsu Utama Kuala Lumpur
Production: Untold Images
Country: Malaysia
Director: Chow Kok Keong
Art Director: Loo Kok Seng
Art Director: Ivory Lim
Copywriter: Charmaine Sankar
Copywriter: Lim Khai Xing
Creative Director/ art director: Chow Kok Keong
Agency Producer: Chey Feng Mey
Agency Producer: Wong Fok Loy

Turning the cardboards usually held by the homeless, into outdoor advertisement space. I wish I’d thought of this.

Drug Driving: Tinnyvision

Date: November 2014
Agency: Clemenger BBDO, Wellington
Country: New Zealand
Director: Taika Waititi
Executive Creative Director: Philip Andrew
Creative Director: Brigid Alkema
Creative Creative: Erik Hay
Creative: Brigid Alkema
Producer: Matt Noonan
DoP: Darryl Ward
Sound: Marmalade Audio
Group Account Director: Linda Major
Agency Producer: Martin Gray
Editor: Richard Shaw
Account manager: Bethany Omeri

How to get an important message about drug-driving to young stoners who are too baked to, like, pay attention to… wait… what? In this case, lure them in with funny snapchats from some guys getting stoned. Then deliver a shocking twist when the stoners hit a woman on a pedestrian crossing. Nicely done, and nice use of a newish medium.

SickKids Foundation: Better Tomorrows

Date: November 2014
Agency: JWT Canada
Production: Sons & Daughters
Country: Canada
Director: Mark Zibert
Chief Creative Officer: Brent Choi
Creative Director: Ryan Spelliscy
Art Director: Cindy Habana
Copywriter: Mike DeCandido
Producer: Raquel Rose
Assoc Creative Director: Andy Brokenshire
Executive Producer: Joan Bell
Executive Producer: Sam McLaren

45 ads aired over 45 days, featuring young patients and their loved ones resiliently facing tough medical challenges, all nicely observed and written, all ending with the same compelling call to action: help make their tomorrow as good as your today.

Canal Sony Brasil: Skip Ad Festival – Video

Date: November 2014
Agency: Publicis Brasil
Country: Brazil
Director: Guilherme Petry
Executive Creative Director: Kevin Zung
Creative Director: Daguito Rodrigues
Creative Director: Henrique Mattos
Copywriter: Kiko Matoso
Art Director: Elias Carmo
Production company: Casa Vaticano
Sound Studio: Lua Nova
Post production: Casa Vaticano
Agency Producer: Tato Bono
Agency Producer: Cayan Lobo
Photographer: Pablo Chasseraux
Chief Executive Officer: Hugo Rodrigues

A smart idea using YouTube’s in-stream video ads.