Optus: Clever Buoy

Date: September 2014
Agency: M&C Saatchi Sydney
Production: Shark Mitigation Systems / Google Australia
Country: Australia
Concept / Art Director: Paul Gregson
Concept / Copywriter: Jono Flannery
Concept / Creative Technologist: James Bush
Creative Director: Paul Dunne
Creative Director: Ant Larcombe

A smart ocean buoy that detects sharks and sends instant alerts to lifeguards via the Optus Network. I love the idea, although I’m not sure about the name.


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