Under Armour: I Will What I Want

Date: September 2014
Agency: Droga5 New York
Country: United States of America
Director: Jaron Albertin
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Creative Director: John McKelvey
Creative Director: Hannes Ciatti
Copywriter: Felix Richter
Art Director: Alexander Nowak
Producer: Sari Resnick
Producer: Alex Fitzgerald
Producer: Andy Coverdale
Executive Producer: Erica Thompson
Executive Producer: Allison Kunzman
DoP: Andrij Parekh

Streaming real-time comments – many negative – from social media. Showing the other side of being Gisele Bundchen.


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