KFC: Stairs

Date: May 2014
Agency: BBH
Country: United Kingdom
Producer: Chris Styring
Creative Director: Hamish Pinnell
Creatives: Chris Clarke, Matt Moreland
Production Company: Pulse Films
Director: Thirty Two
Producer: Shirley O’Connor
Editing Company: Assembly Rooms
Editor: Sam Rice-Edwards
Post-Production / VFX Company: The Mill
VFX Producer: Rachel Stones
Shoot Supervisor: Chris Scott
2D Lead Artists: Chris Scott
Matte Painting: Jiyoung Lee, Can Y Sanalan
Colourist: James Bamford
Production Assistant: Joanna Papayianni

An ode to family life demonstrating that the famous KFC family recipe has been passed down over generations.

Sometimes showing a character age and grow with the product can be really effective. Bray Leino do it well with Curiosity can lead you anywhere for Brittany Ferries. Vodafone’s The Kiss is beautiful, but to me there’s a big disconnect between good things should last forever and unlimited talk and texts. And of course there’s Richard Linklater’s fantastic BOYHOOD, filmed over 12 years with the same cast.



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