Burger King: Motel Burger King

Date: May 2014
Agency: Colenso BBDO, Auckland
Country: New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director: Brett Colliver
Copywriter: Simon Vicars
Producer: Scott chapman
Head of Art: Mike Davison
Account Director: Anna Holloway
Account Director: Angela Vance
Editor: Marco Siraky and Mike Hammond
Print Producer: Merenia Gilbert
Print Producer: Sheridan Derby
Designer: Brent Courtney

Everyone loves The Whopper. It’s most customers default burger of choice. So how could they get New Zealanders to cheat on their beloved Whopper with three new chicken burgers? Well, motels have long been used by people to cheat.


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