KLM Royal Dutch Airlines: KLM Flat or Not

Date: April 2014
Agency: DDB & Tribal Worldwide, Amsterdam
Country: Netherlands
Client: KLM Royal Dutch Airlines
Product: KLM World Business Class
Agency: DDB & Tribal Worldwide Amsterdam
Concept and execution: Gijs Sluijters & Joris Tol
Designer: Keith Kornson
Creative Directors: Bart Mol & Pol Hoenderboom
User Experience Designer: Maxim van Dam
Director: Bart Buiter

KLM Royal Dutch Airlines recently launched their new World Business Class, featuring unique seats that can transform into a comfortable full-flat beds. To introduce this they  reated a campaign to see how do people react to a seat that suddenly reclines to fully flat

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