Water is Life: The Drinkable Book

Date: May 2014
Agency: DDB New York
Country: USA
Director: Kyle McMorrow
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director: Andrew McKechnie
Producer: Nina Horowitz
Associate CD / Art Director: Sam Shepherd
Associate CD / Copywriter: Frank Cartagena
Head of Content TVP: Ed Zazzera
Designer: Brian Gartside
Designer: Juan Carlos Pagan
Designer: Aaron Stephenson
Print Producer: Ralph Navarro

3.4 million people die from water related diseases each year. But the even bigger problem is that most people don’t even know their water is unsafe to drink in the first place. The Drinkable Book not only teaches safe water habits, it’s printed on technologically advanced filter paper, capable of killing deadly waterborne diseases.

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