Guy Cotten: A Trip Out To Sea

Date: April 2014
Agency: CLM BBDO Paris
Country: France
Director: Ben Strebel
Executive Creative Director: Olivier Lefebvre
Executive Creative Director: Matthieu Elkaim
Executive Creative Director: Benjamin Marchal
Creative: Charles Dessaux
Creative: Emile Martin
Creative: Cécile Pimont
Producer: Thomas Laurent
Producer: Perrine Schwartz

Taking about this ad, Wesley ter Haar, founder of MediaMonks in the Netherlands said:

“This easily ranks as one of my favourite pieces of the year so far, it’s not often digital work makes good on its holy grail, that mythical promise that by interacting with an idea it becomes more powerful and personal than if it’s being consumed as an idle spectator. But this piece of live and death digital just does that. That it also manages to make one of the most over-used and abused navigation trends ever (yes, scrolling…) feel relevant is an added bonus that i’ll gladly take.”

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