Disque Denúncia: Mixed Gender Fight

Date: April 2014
Agency: Agência 3
Country: Brazil
Director: Gabriel Mattar
Creative Director: Luis Claudio Salvestroni
Executive Creative Director: Jader Rosseto
Copywriter: Gabriel Gil
Art Director: Durval Filho
Copywriter: Cadu Vigilia
Production company: Kombat Films
Music + Sound Production: Sonido

A clever way to draw attention to domestic violence.


Autism Speaks: Lifetime Of Difference

Date: April 2014
Agency: BBDO New York
Production: Anonymous
Country: USA
Chief Creative Officer: David Lubars
Executive Creative Director: Greg Hahn
Producer: Malia Rose
Assoc Creative Director: Peter Alsante
Assoc Creative Director: Matthew Zaifert
Executive Producer: Deborah Sullivan
DoP: Larkin Seiple

I love the idea to bring three clients together to help raise awareness of autism and encourage parents to look for early signs. I just think the individual commercials could have been more interesting.

Coca-Cola: Coca-Cola Rainbow Nation –20 years of democracy in South Africa

Date: April 2014
Agency: FCB Johannesburg
Production: FCB
Country: South Africa
Creative Chairman: Brett Morris
Executive Creative Director: Jonathan Deeb
Creative Director: Grant Sithole
Creative Director: Collette Wasielewski
Account Director: Reagen Kok
Client Team Director: Marina Caldow
Client Team Director: Khaya Dlanga
Client Team Director: Sharon Keith
DoP: Daryl Burley
Sound Studio: Fine Tune
Agency Producer: Vanessa Borthwick
Agency Producer: Ginny Daly
Editing Company: Burley Boys
Editing Company: Blade
Designer: Tshepo Mosoeu
Designer: Liana Liebenberg
Designer: Susan Aukema

In April 1994, Archbishop Desmond Tutu coined the phrase ‘Rainbow Nation’ at the time South Africa was experiencing its first democratic election. In April 2014, in celebration of Freedom Month, Coca-Cola literally created rainbows to mark the 20th anniversary of South Africa’s democracy.

KLM Royal Dutch Airlines: KLM Flat or Not

Date: April 2014
Agency: DDB & Tribal Worldwide, Amsterdam
Country: Netherlands
Client: KLM Royal Dutch Airlines
Product: KLM World Business Class
Agency: DDB & Tribal Worldwide Amsterdam
Concept and execution: Gijs Sluijters & Joris Tol
Designer: Keith Kornson
Creative Directors: Bart Mol & Pol Hoenderboom
User Experience Designer: Maxim van Dam
Director: Bart Buiter

KLM Royal Dutch Airlines recently launched their new World Business Class, featuring unique seats that can transform into a comfortable full-flat beds. To introduce this they  reated a campaign to see how do people react to a seat that suddenly reclines to fully flat

Advanced Info Service Public Co., Ltd. (AIS, Thailand): BLOOD OF HOPE

Agency: CJ WORX Co., Ltd., Bangkok
Country: Thailand
Chief Creative Director: Saharath Sawadatikom
Creative Director: Saharath Sawadatikom
Art Director: Korrapon Sookmongkol
Art Director: Pathrawee Homkanjan
Assoc Creative Director: Chutima Sriaranyakul
Senior Copywriter: Kritkhanin Sornchan
Junior Copywriter: Soranut Papungkornkit
Digital Project Manager: Pinyada Pinpetch
General Manager: Chawana Praesrisakul
Account team: Panwadee Prayongjinda

Turning every smartphone into life saving platform

Water is Life: The Drinkable Book

Date: May 2014
Agency: DDB New York
Country: USA
Director: Kyle McMorrow
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director: Andrew McKechnie
Producer: Nina Horowitz
Associate CD / Art Director: Sam Shepherd
Associate CD / Copywriter: Frank Cartagena
Head of Content TVP: Ed Zazzera
Designer: Brian Gartside
Designer: Juan Carlos Pagan
Designer: Aaron Stephenson
Print Producer: Ralph Navarro

3.4 million people die from water related diseases each year. But the even bigger problem is that most people don’t even know their water is unsafe to drink in the first place. The Drinkable Book not only teaches safe water habits, it’s printed on technologically advanced filter paper, capable of killing deadly waterborne diseases.

Guy Cotten: A Trip Out To Sea

Date: April 2014
Agency: CLM BBDO Paris
Country: France
Director: Ben Strebel
Executive Creative Director: Olivier Lefebvre
Executive Creative Director: Matthieu Elkaim
Executive Creative Director: Benjamin Marchal
Creative: Charles Dessaux
Creative: Emile Martin
Creative: Cécile Pimont
Producer: Thomas Laurent
Producer: Perrine Schwartz

Taking about this ad, Wesley ter Haar, founder of MediaMonks in the Netherlands said:

“This easily ranks as one of my favourite pieces of the year so far, it’s not often digital work makes good on its holy grail, that mythical promise that by interacting with an idea it becomes more powerful and personal than if it’s being consumed as an idle spectator. But this piece of live and death digital just does that. That it also manages to make one of the most over-used and abused navigation trends ever (yes, scrolling…) feel relevant is an added bonus that i’ll gladly take.”