Guinness: Sapeurs

Date: January 2014
Agency: AMV BBDO, London
Production: MJZ
Country: United Kingdom
Director: Nicolai Fuglsig
Executive Creative Director: Dave Buchanan
Copywriter: Nicholas Hulley
Art Director: Nadja Lossgott
Producer: Sara Flood
Producer: Suza Horvat

The ‘society of elegant persons of the Congo’, otherwise known as the ‘Sapeurs’, beautifully illustrate Guinness’s new ‘Made of more’ tagline

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