WATERisLIFE: Hot air balloon

water-is-life-hot-air-balloon-600-21212

Date: December 2013
Agency: DDB New York
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director: Andrew McKechnie
Assoc Creative Director: Frank Cartagena
Assoc Creative Director: Sam Shepherd
Photographer: Alec Helm
Photographer: Frank Le Blanc
Retoucher: John Cason
Designer: Juan Carlos Pagan
Designer: Brian Gartside

Nice art direction and well written copy telling the tale of Nkaitole, a four-year-old Maasai boy who happens to have something no kid should a bucket list. That’s because unsafe drinking water kills kids as young as five in sub-saharan Africa. The #8 wish on his bucket list was to see the world from a new perspective.

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