Snickers/Mars: Hungry Face morph

Date: December 2013
Country: Korea, Republic of (South Korea)
Director: YK Kim
Executive Creative Director: Minseo
Art Director: SM Park
Copywriter: TJ Yun
Account manager: HG Kim

Snickers launched the ‘You are not you when you are hungry’ campaign in Korea 3 years ago. This December, Snickers expanded this transforming experience to consumers at a university in Seoul. Hao Li, a professor who was chosen as one of 35 innovators under 35 by MIT Technology Review, led technology development by using real time animation with facial tracking to create magical experiences.


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