Macquarie Dictionary: A Word Is Born

Date: October 2013
Agency: McCann Melbourne
Production: Airbag Productions
Country: Australia
Director: Aaron Wilson
Executive Creative Director: John Mescall
Copywriter: John Mescall
Creative Director/ Art Director: Patrick Baron
Executive Producer: Victoria Conners-Bell
Agency Producer: Chelsea Nieper
Group Account Director: Adrian Mills
Account Director: Alec Hussain
Account Executive: Alex Haigh
Strategy: John Mescall & Adrian Mills
Editors: Nathan Mallon, Bill Irving

‘Phubbing’ is new word, coined to describe the uniquely 21st century phenomenon of ignoring the person in front of you in favour of your phone. But where do new words come from?


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