Cereal Partners: Fitnesse

cereal partners2

Date: October 2013
Agency: McCann London
Country: United Kingdom
Creative Director: John Hurst
Creative Director/ AD / copywriter: Sarah Clift
Photographer: Luke Kirwan
Typographer: Alison Carmichael
Account Handlers: Camilla de la Hogue
Media Planning: Mindshare

A simple and sensitive way to remind women to check their breasts for lumps and other potential symptoms of breast cancer.


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