Ponle Corazon Campaign: Searching For Hearts

Date: September 2013
Agency: Mayo Draftfcb, Peru
Production: Tunche Films
Country: Peru
Director: José Zelada
Executive Creative Director: Humberto Polar
Creative Director: Víctor Vélez
Creative Director: Julio Oshiro
Copywriter: Víctor Vélez
Art Director: Julio Oshiro
Account Director: Ricardo Ortiz
Music: La Sonora/Daniel Sacroisky
Client Supervisor: Susana De Los Ríos

The Peruvian Cancer Foundation’s annual appeal was losing momentum, so they decided to tap into a new market of potential givers.


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