Heineken: Departure Roulette

Date: September 2013
Agency: Wieden + Kennedy, New York
Production: Legs Media
Country: United States of America
Director: Dan Levin
Executive Creative Director: Eric Quennoy
Creative Director: Eric Steele
Creative Director: Erik Norin
Executive Creative Director: Scott Vitrone
Executive Creative Director: Ian Reichenthal
Executive Creative Director: Mark Bernath
Copywriter: Will Binder
Art Director: Jared White
Producer: Melissa Dupre
Executive Producer: Nick Setounski
Executive Producer: Tom Berendsen
Agency Producer: Erik Norin

Heineken started conversations with people online who commented that they would press the red button on the old style flight clicker board if given the opportunity.


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