Skoda: Skoda in-car hostel

Date: August 2013
Agency: Proximity Russia
Production: E:mg, Hype Production, Lógico Music, All Awards, Goudron Music Factory, Guto Chicanelli
Country: Russia
Creative Director: Luis Tauffer
Creative Director: Andres Vergara
Art Director: Luis Tauffer
Art Director: Ivan Malakhov
Copywriter: Polina Zabrodskaya
Producer: Valery Gorokhov
Producer: Giuliana Giora
Client Team Director: Natalia Ten
Group Account Director: Oleg Malyutin

Skoda Fabia, a car advertised for the most spacious cabin in its category, was transformed into a real hostel: with a comfortable double-bed, pillows, free wi-fi, and everything needed for a comfortable stay.


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