Lifebuoy Handwash: Roti Reminder

Date: March 2012
Agency: Ogilvy Action, Mumbai
Production: @infiniti films
Country: India
Director: Vishal Mangalorkar
National Creative Director: Vipul Salvi
Producer: Pria Mundra
Production company: @infiniti films

The idea was to get a consumer’s attention at the exact time when the hand washing is critical. Ogilvy Action partnered with more than 100 restuarants and hotels at the Mela site to serve Rotis (Indian Bread) that were stamped with the message, “Lifebuoy se haath dhoye kya?” (Have you washed your hand with Lifebuoy?)


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