Date March 2013
Agency: Leo Burnett, Dubai
Country: United Arab Emirates
Creative Director: Peter Bidenko
Creative Director: Nabil Rashid
Art Director: Rafael Augusto
Copywriter: Sunny Deo
Leo Burnett gathered film-related psychometric results and created a series of inkblots designed to build interest for the festival by giving people an idea of what films they may be interested in
After taking the tests people were directed to a list of movie trailers based on their interpretations.
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