PETA (People for the Ethical Treatment of Animals): Runway Reversal

Date: Februaruy 2013
Agency: Ogilvy & Mather Beijing
Production: Crystal Education
Country: China
Director: Rain Yu
Executive Creative Director: Bill Chan
Executive Creative Director: Kwei Chee Lam
Creative Director: Rain Yu
Art Director: Inyan Liu Mao Ye
Art Director: Xinyan Liu
Copywriter: KweiChee Lam
Copywriter: Dong Schiff
Copywriter: Jackie Bai
Producer: Jeff Wong
Producer: Ning Sun
Executive Producer: Feng Gao
Executive Producer: Yunsong Liu
Executive Producer: Rong Ma

Take off your fur. Put on your humanity.

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