SPCA & MINI: Driving Dogs

Date: December 2012
Agency: Draft FCB Auckland
Production: Draft FCB Auckland
Country: New Zealand
Director: Marco Siraky
Executive Creative Director: Regan Grafton
Executive Creative Director: Tony Clewett
Creative: Matt Williams
Creative: Peter Vegas
Exec Agency Producer: Esther Watkins
Group Account Director: Toby Sellers
Account Director: Sally Willis
Agency Producer: Sarah Yetton
Post production: Blair Walker
Music: Liquid Studios
Account Manager: Stephanie Huber

If people knew how smart SPCA dogs are, maybe more of them would find a happy home.


Hot Wheels: hot wheels don’t drink & drive key chains


Date: December 2012
Agency: Ogilvy Mumbai
Country: India
National Creative Director: Abhijit Avasthi
National Creative Director: Rajiv Rao
Senior Creative Director: Sameer Sojwal
Senior Creative Director: Amitabh Agnihotri
Creative Group Head: Yogesh Pradhan
Business Director: Ajay Mehta
Account Director: Kankana Ghosh
Designer: Sameer Sojwal
Account manager: Devasmita Halder

Ogilvy, Mumbai sends out damaged car keyrings to raise awareness of drink driving.


Zierholz Premium Brewery: Kidnapped, Baby, Customs

49469_GGCC Zierholz_kidnapped



Date: December 2012
Client: Zierholz Premium Brewery
Agency: Grey Canberra
Country: Australia
Creative Director: Matt Johnson
Art Director: Matt Tindale
Art Director: Mike Jacobsen
Art Director: John Attard
Copywriter: Phil Selby
Account Director: Rhys Morrison
Illustrator: Mike Jacobsen

A great idea to promote a local brewery. I wish I’d thought of this.


Axa Bank: Weeping House

Date: December 2012
Agency: Duval Guillaume Modem
Production: Ingrid Deuss
Country: Belgium
Creative Director: Geoffrey Hantson
Art Director: Kristoff De Prins
Copywriter: Philippe Blondé
Account Director: Karel Vinck
Account Manager: Annelien Orbie
Production follow-up: Bart Verschueren

A sad house gets a facelift.


Road Safety: A place to remember


Date: December 2012
Agency: Grey Melbourne
Production: Graffiti
Country: Australia
Executive Creative Director: Michael Knox
Creative Director: Nigel Dawson
Art Director: Peter Becker
Copywriter: Michael Knox
Experience Director: Katherine Regan
Account Director: Jodi Gubana
General Manager: Randal Glennon

Each chair represented a life lost on Victoria’s roads.  As the road toll rose, more empty chairs were added to the table.


Volkswagen: Hedgehog


Date: December 2012
Agency: DDB Tribal Berlin
Country: Germany
Chief Creative Officer: Eric Schoeffler
Copywriter: Ali Ali
Copywriter: Maged Nassar
Art Buyer: Susanne Kreft

A clever visual idea to promote Volkswagen’s park assist feature.